As you move forward through 2022, it is vital that you recognize the importance of an SEO strategy that is well-organized, based on research, and factors in a variety of ranking variables. Keep reading to learn about five factors in this article that will be integral in the upcoming year.
In September 2021, Google had an 87 percent market share. Google is an accepted market leader because of this. A well-rounded approach will also have an impact on secondary search engine rankings, such as those in Bing, Yahoo, DuckDuckGo, Ecosia, and so on.
1. Expertise, Authority, and Trust (EAT)
The quality of the content on a website is influenced by a combination of three different ranking factors, which are referred to collectively as “EAT.” These factors are expertise, authority, and trust. EAT is listed as one of the most important ranking factors in the well-respected SEO Periodic Table published by Search Engine Land, which is also included in Google’s Search Quality Rater Guidelines.
The improvements that Google is making to BERT (2019) and MUM (2021) demonstrate that the company is committed to providing users with highly relevant content that is derived from limited keyword data. Businesses who concentrate on maximizing EAT elements, like Currier Marketing Agency, are in the best position to satisfy Google’s requirements for quality content.
2. Core Web Vitals
Google’s “page experience change,” which is anticipated to have an impact well into and after 2022, is one of the most major algorithm improvements of 2021. Google stated that it would complete integrating page experience ranking signals to desktop sites by February 2022.
Google characterizes the update as “Page experience is a set of signals that quantify how users perceive the experience of engaging with a web page beyond its sheer information value.”.
The three “Core Web Vitals” of the user experience—greatest contentful paint, first input latency, and cumulative layout change—as well as a few other components—are the main emphasis of the enhancement. The user experience will be maximized above and beyond EAT-based ranking criteria if certain on-site elements are considered.
3. Link Building and Citations
One of Google’s oldest and most fundamental methods of developing a site’s reputation is link building, which is still an important ranking component. Citations are the local businesses’ equivalents to links.
There are no indications that link building will cease to be a crucial component of SEO strategies in 2022. When taking an active stance toward link-building (which will often take the form of outreach), three criteria are relevant:
-
Quality: Those from reliable, high-quality websites are given significantly more weight than links from inferior sources.
-
Quantity: In general, you want to build as many linkages as you can.
-
Anchor text: Build a diverse and pertinent anchor text profile as your primary goal.
Conclusion
It is easy to fall victim to the fallacy that there are no constants in SEO. But in reality, ranking variables shift much more incrementally than many businesses think.
The fundamental principles of user-centered site design, high-quality content, and citation-based trust haven’t altered much since Google started operating online.
This is something you must keep in mind when you develop your SEO strategy. The long-term success – in 2022 and much beyond – will be ensured by carefully established groundwork that prioritizes user experience above all else, even if specific technology requirements change.