How YouTube decides what videos people see is the key to getting discovered on YouTube. Yet, many creators still struggle to understand it. Knowing how the algorithm works gives you an edge in growing your channel.
In this article, I’ll break down how YouTube decides what videos to recommend and promote.
1. YouTube Uses Multiple Algorithms
Most people think there’s one YouTube algorithm, but that’s not true.
These include
The homepage recommendations
Suggested videos next to or below the video you’re watching
Videos that appear when users search for something
Shorts feed, trending page, and subscriptions tab
Each area has its own algorithm with specific goals and ranking factors.
2. Viewer Satisfaction Is King
At the core, YouTube’s algorithm is designed to keep people watching videos as long as possible.
Key engagement signals include:
Click-Through Rate (CTR)
Watch time
Retention rate
Likes, comments, shares, and subscribes after watching
Returning viewers and session time extensions
Videos that spark engagement and extend session time are rewarded with more impressions and recommendations.
3. Every User Gets a Unique Feed
The algorithm predicts what a viewer is most likely to watch next based on their history, preferences, and interests.
That’s why even viral videos can perform differently depending on the audience.
4. SEO Still Matters
YouTube is the second-largest search engine in the world.
Use keyword research tools to discover what your audience is searching for.
5. Shorts Work Differently
YouTube Shorts has a separate feed and recommendation engine.
Creating hooky intros, loopable videos, and using trending sounds or formats can help your Shorts go viral faster.
6. Best Practices to Please the Algorithm
To work with the YouTube algorithm, focus on these strategies:
Hook viewers immediately to keep them watching
Optimize your CTR without clickbaiting
Encourage comments, likes, and shares to trigger engagement signals
Post consistently to signal reliability to the algorithm and your audience
Analyze your audience retention and double down on what works
Final Thoughts
The YouTube algorithm is complex, but at its core, it rewards content that keeps viewers watching and enjoying the platform.
Focus on your audience, deliver value, optimize your videos for search and engagement, and stay consistent.
Learn more: https://1of10.com/blog/how-does-the-youtube-algorithm-work/